Question: Which will be the next LEGO Modular Building? You want more adults to play with LEGO, make it more affordable. 10277. I'd like to hear some opinions. ... Lego Creator Expert Ford Mustang. How hard is that to understand? “We seem to think that the busier we are, the more fulfilled we would feel. While kids will love this Grand Emporium, it’ll require a little help to assemble. Unlike children, adults tend to choose LEGO sets depending on how complicated and time-consuming the models are. It’s utter claptrap! There are 17113 items in the Brickset database. The large train wheels have a piston motion, and the finish is an authentic dark green. I will say though that a lot of comments here can’t seem to get out of the AFOL mindset. Lego Creator Expert Ferrari F40 Construction Set Review. But, I am a passionate AFOL who follows news, knows a lot about the breand (at least parts of it that hold my interest), and visit AFOL-oriented events – but this is just a small percentage of adults who actually by LEGO, and I guess comming in a shop full of diferent themes and sets can be intimidating or confusing. The solution seems very obvious: put LEGO sets in places where adults are. There’s also a brick-built escalator to get customers to the top floors. Create this iconic supercar in bright red using the 1158 included pieces. There is no secret that strong emotions are an essential part of a great hobby. The box art provides context to a model, which is particularly important with the fairground sets. Non-Lego fans may feel self-conscious about the brand, but in a grown up looking box will think of it as an ornament or hobby – rather than a toy. Where? This set has 883 pieces making it a great set for kids to build. LEGO’s series of Creator Expert Modular Buildings started in 2007 and has since skyrocketed in popularity with LEGO fans, both young and old. And since the adult customers can’t identify and decode all the different styles of packaging, they cannot see the range of adult products that LEGO has to offer them. These factors created a very unfriendly experience for those adults who want to join the hobby and are looking for products that meet their passions. After several months of speculation on a possible LEGO tie-in for the upcoming Ghostbusters: Afterlife film, LEGO has now broken its silence and has finally revealed the LEGO Creator Expert Ghostbusters ECTO-1 (10274).. Coming in at 2,352 pieces, this largest and most detailed brick replica of the iconic 1959 Cadillac Miller-Meteor ambulance recreates this classic vehicle straight from … © Copyright The Brothers Brick, LLC. Unless you are a parent, a toy store is not the kind of place you will head to when you are shopping. ; 573 people have joined this week. However, LEGO’s new strategy is not only about communicating the message, but also making sure that the products can provide the best experience. Complete your town with the Lego Creator Pet Shop. The town mayor can address citizens from the balcony, after hosting meetings in the conference room. Genevieve and her team looked into how LEGO can provide the right experience for adults and communicate why building with LEGO is relevant in everyone’s life. The Lego Creator Expert Ferrari F40 Construction set will be loved by car fanatics all over the world. They are for the 3 variations of license plate stickers, all parts and stickers are provided so you can create all three and change them whenever you like. Giving us ways to build our armies, to buy loose (bulk) bricks easier, themes that are darker (Diablo game comes to mind) is a way to go – do not forget, most of us adults who do buy LEGO -0 are still kids in hearths :). As a kid, my parents would never get the big kits as gifts because they cost too much. The new strategy aims to overcome these barriers and invite more grown-ups to experience building with LEGO. 5702016757460. eBay Product ID (ePID) 9039300441. Some designs included more colors, while others focused on the model’s displayability. By looking into adults’ spare time, the team discovered that sports, music, arts, and decoration are the most popular spheres of interest. I don’t see the shame/embarrassment of going into a toy store. LEGO celebrates Italy’s lovable 479 cc, two-cylinder Fiat 500 with its latest Creator Expert release. @Casper – Lego is a staple in book stores in my country. This is a serious challenge to build, with 2231 pieces, including a range of rare Lego elements. LEGO has already started exploring these themes with the release of the Old Trafford-Manchester United set, so we should expect more sets on related subjects to come very soon. It has a range of realistic details including fire-fighting tools, racks for firemen’s helmets and even a fire pole. I need to send msg to TLG (The LEGO Company) that “adult” soed not need to mean “Expencive” or “complicated”, sometimes we, adults, share just a plain simple love for the brick. LEGO has created a replica of one of the world’s greatest and iconic supercars the LEGO Creator Expert Ferrari F40! What do you all think that the Creator Expert vehicles for 2020 should be. This makes LEGO products for adults even less discoverable and available for new adult customers. LEGO Creator Expert Gingerbread House 10267 Building Kit, New 2020 (1,477 Pieces 5 out of 5 stars (33) 33 product ratings - LEGO Creator Expert Gingerbread House 10267 Building Kit, New 2020 … No-one in the store knows if it is for you, your kids or niece/nephews or anyone else. They want to see it in an environment where they would feel at home in buying them. This way, the new visual identity helps LEGO let adults know that the brand has a massive assortment of adult products. August 2019 in Collecting. Telescopes for Viewing Planets & Galaxies, Ski Boots for Beginner & Intermediate Skiers, Lego Creator Expert Ferrari F40 Construction Set, Lego Creator Expert Roller Coaster Building Kit, 10 Best LEGO Sets for Adults (Dec 2020 Review), 10 Best LEGO Harry Potter Sets (Dec 2020 Review), 10 Best LEGO Jurassic World Sets (Dec 2020 Review), 9 Best LEGO Castle Sets (Dec 2020 Review), 10 Best LEGO Ninjago Sets (Dec 2020 Review), 10 Best LEGO Minecraft Sets (Dec 2020 Review), 10 Best LEGO Star Wars Sets (Dec 2020 Review), 10 Best LEGO Technic Sets for Expert Builders (Dec 2020 Review), 10 Best LEGO Batman Sets (Dec 2020 Review). Make the adult sets available in typical adult stores like book stores, and home supply stores. ; Brickset members have written 36539 set reviews. While testing and optimizing the new adult visual identity, the team took various approaches and created several different versions. Adults and even seniors all around the world build LEGO sets with their kids and grandkids, as well as themselves. The adults who visit my store know exactly what they want. I’m sorry. I personally welcome this reorganisation, and look forward to more adult-oriented sets. I see LEGO in the stores I visit. Brew n Bricks – Coffee for all night build. ; Brickset members have written 36434 set reviews. The LEGO Creator Expert Gingerbread House is a set that the whole family will love as well as a fun building challenge for ages 16+ The LEGO Creator Expert Gingerbread House measures over 8” (21cm) high, 10” (26cm) wide and 5” (13cm) deep New (29) from $214.38 + FREE Shipping. Keep the town in order with the Lego Creator Town Hall, complete with paintings, desks, chairs, sculptures, lamps, a conference table and even a functioning elevator with space for 2 minifigures! We want to be able to communicate that in a way that’s still funny and that the adults can really relate and connect with.”. They will also be reluctant to go down the toy aisle or to the ‘kids stuff’ floor to look out for Lego which they might like. 25 comments on “ LEGO’s new adult product strategy: Why LEGO is retiring Creator Expert [Feature] ” Craig Kevin June 7, 2020 at 7:23 pm I am about to turn 80 and still enjoy Lego. This comes with 8 minifigures and 2731 pieces. The replies to this article are interesting. The Palace Cinema has brick-built entrance doors, a concession stand, ticket area, big screen and reclining seats for the 6 movie-obsessed minifigures! Genevieve concluded during our call, “But at the end of the day, we’re still LEGO. What about the thousands into dolls. I am 50+ and have a decent collection of Lego bricks. Bare Bricks – Strip clubs? Find the best Lego deals from Target, Walmart and more. For many, the hobby of building with plastic bricks is one of the few ways to escape the stress of the modern world. It’s been a barrier all my life. Nobody mentioned maybe will this strategic positioning lead to prices will rise? Personally I am ok-ish with more serious box whenever there are no minifigs involved. As for the “18+” label, which provoked a lot of discussions in the AFOL community, Genevieve clarified that the purpose of this marking is “to leave no doubt that these products that we’re creating are catered towards adults.” One of the unexpected effects of the new labeling was the fact that older teenagers who took part in the visual identity testing claimed that they find these “adult” products even more aspiring and exciting because of the age recommendation. Post was not sent - check your email addresses! $20 lap builds. The solution seems very obvious: put LEGO sets in places where adults are. While the brand won’t be featured on future packaging and in communication, our product range will continue to include the same advanced-build, collectible sets, guaranteeing hours of building enjoyment. Bisher haben wir die folgenden Infos zu den kommenden LEGO Creator Expert Sets: Bild Setnummer Name Preis Steine Release Shop; 10270: Buchhandlung: First of all, we should expect to see specific changes in the layout of products in LEGO brand stores. The 48×48 stud baseplate is available in blue for the first time. See all 21 - All listings for this product. Lego. The elegant front balcony is the icing on the cake! The cheapest LEGO Creator Expert Ferrari F40 10248 price in Philippines is ₱ 25,365.00 from Galleon. Great idea! “There is this perception that LEGO isn’t really for them, or the models are not things that they are interested in. They are just retiring the brand, but there will be new sets for sure: the new modular building is coming in December, plus the rumor has it the new train is just around the corner. One of the adult-oriented product lines that LEGO has announced that it is retiring is the LEGO Creator Expert theme. Our job, as sales associates is to help them find a product that they may like. I am an Adult Fan but I am also a parent, I love that my son gets excited about the more complex builds and can play with them under supervision. I build more Creator sets than any other, I really hope they’re not retiring it will be a great loss for many people. But in fact, what we’re learning is that the exact opposite is true because we end up feeling more distracted, depleted, drained, and ultimately dissatisfied,” Genevieve explains. Slabiny: This classically-styled night train features a steam locomotive with a furnace and a range of authentic touches. TLG say: Unless you are a parent, a toy store is not the kind of place you will head to when you are shopping. And as far as emotional resonance goes – for us, if it’s got the red box in the corner it’s already resonant. It measures an incredible 15” high and 10” wide. To reveal this, the team set out to determine the tension points of adults. Site Statistics. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site. stecube Italy Member Posts: 5. Like in the late 90s, they are aiming for people who are too ashamed to be seen buying LEGO or simply don’t like LEGO, whilst assuming their core base is locked in and won’t stop buying. And their range of accessories you are browsing TBB then you are a parent, a toy store is how... Ve compared design, detail, difficulty and cost to give you our top recommendations of Modular Buildings that! 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