Oxford, MA: Oxford University Press, 2005. There’s no such thing as not giving a f*ck. Why isn’t “just asking” enough? Or, as Tom puts it: “A Method To Our Madness”. Options. The Big Idea: The biggest takeaway from the book, An actionable way to implement the Big Idea into your life. “What do stand-up toothpaste tubes, all-in-one fishing kits, high-tech blood analyzers, flexible office shelves, and self-healing sports bottles have in common? You’ve got to shank a few before your swing smoothes out. Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends. Nothing actually, except that they’re all IDEO-designed products that were inspired by watching real people.”. And finding people to observe doesn’t mean you need to formally survey and gather a focus group. Applications of Life Experience. Sally admitted that this approach was “crazy”, but it worked for her. The Art of Innovation. Chapter 1 introduces two of the major characters of the book, and the reader learns a good deal about them. Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out. Analytical – You’ll understand the inner workings of the subject matter. He is the co-author of two online business books and is considered a social innovation architect. Just ask them. Apr 24, 2011 Garland Vance rated it it was ok. This chapter starts out by telling us about Mike Reynolds’s daughter Kimber. All Rights Reserved. But, as Tom mentions in The Art of Innovation, if you truly want to be innovative, it’s not enough to “Just Ask”. It’s much simpler than that actually. your colleagues with your book smarts in no time. Concise, quick-read/quick-listen summaries of the best leadership, management, marketing, sales, entrepreneurship, and innovation … I’m sure that question has come up more than once. Jonathan Littmann wrote The Fugitive Game and The Watchman, and contributes to Red Herring magazine. They’re the ones that will use your product or service in a way you didn’t imagine. In fact, some of us barely skim it, if at all. He is secretive, and Wilde even mentions that Basil has disappeared without notice in the past. You must give a f*ck about something. Comprehensive – You’ll find every aspect of the subject matter covered. Your highlights will appear here. Engaging – You’ll read or watch this all the way through the end. Not everyone reads the instruction or training manual. To complete your subscription, please click the link in the email we just sent you, and we'll be sending Shelves: d-min-reading, leadership-practice, kindle. Chapter 8: Chapter eight is unlike the others. These “rule breakers” are the people you want to observe. Madame Lebrun ’s noisy parrot begins to annoy him, so he relocates to a chair outside his own cottage. Because that’s the only way to truly see, and understand, how they react to, interact with, and more importantly, naturally use your product or service. Get out there and observe your market, your customers and products. Innovation Begins With An Eye "It’s not even enough to ask people what they think about a product or idea." This summary also includes key lessons and important passages from the book. you weekly goodies - direct to your inbox. And I’m sure you want to hear the answer. Here's what the ratings mean: Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations. To summarize Guy’s points, innovation requires vision, tenacity, flexibility, customer orientation, and a splash of aud… As an avid basketball fan, he’s watched athletes like Michael Jordan and Kobe Bryant consistently perform at an elite level... “Tom Kelley is general manager of IDEO, the world’s leading design consultancy specializating in innovation and product development.... https://d3mkywnuoki91n.cloudfront.net/actionablebooks-com-wp-content/uploads/2011/09/ActionableBooks-Audio-The-Art-of-Innovation.mp3. Summary of The Moral Imagination: The Art and Soul of Building Peace by John Paul Lederach Summary written by Michelle Maiese, Conflict Research Consortium Note: We also have a shorter review and another summary that is quite different in focus. In particularly, #2 & #8 are interesting.. Thank you for subscribing to the Actionable Books Weekly Digest. Analysis As the book begins, Mr. Pontellier is reading a day-old newspaper next to a group of summer cottages at Grand Isle, a vacation spot near New Orleans. A common practice IDEO follows is emailing the team, and others, to see if anyone has friends that fit the profile they’re looking for, and ask if they can be observed while using the new product or service. Guy Kawasaki, a former Apple executive and current chief evangelist at the free graphic-design tool website Canva, gave a keynote speech about the art of innovation and also served on the judging panel of the 2017 Big Idea Competition at the University of Texas at Dallas. Inspired by the roles that Tom has seen emerge at IDEO, the leading design firm where Kelley is general manager, The Ten Faces of Innovation is filled with engaging stories of how … You might think this is crazy as well, but as Tom says, “Look for the Sallys of your business.”. For experts – You’ll get the higher-level knowledge/instructions you need as an expert. His talk is titled "The Art of Innovation. What makes GREAT people GREAT? Why do companies outsource their creative and design functions? Our rating helps you sort the titles on your reading list from adequate (5) to brilliant (10). Kelley believes everyone can be creative, and the goal at his firm is to tap into … Enjoy the session! To integrate it into their lives as seamlessly as possible? 1-Sentence-Summary: The Art Of Happiness is the result of a psychiatrist interviewing the Dalai Lama on how he personally achieved inner peace, calmness, and happiness. Visionary – You’ll get a glimpse of the future and what it might mean for you. So where should you start? And he’s intrigued by one question: Just ask them. Scientific – You’ll get facts and figures grounded in scientific research. They’re the ones who try to integrate your product or service into their daily life as easily, quickly and painlessly, as they can. Our national conferences, print magazine, digital content and, seminars combine insights from prominent business leaders, internationally renowned speakers and bestselling authors. An error occurred while adding you to our digest: Sign up for top business book summaries, delivered to your inbox every Tuesday for free. The International Handbook on Innovation is the most comprehensive and authoritative account available of what innovation is, how it is measured, how it is developed, how it is managed, and how it affects individuals, companies, societies, and the world as a whole. In The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm, Tom shares the strategy and approach IDEO has taken to develop everything from the Apple mouse, to a portable heart defibrillator, to the Palm handheld. Good summary writing, therefore, ", “How can you/we become more creative and innovative?”. His bigger-picture ruminations illustrate not only how organizations should work at innovation, but also how easily dumb bureaucracy can smash creative initiative. 23 Responses to “The Ten Myths of Innovation: the best summary (Updated)”. I purchased The Art of Innovation as the process of innovation is becoming more and more important to my professional career (and wanted to go back to the basics of innovation and gain a solid understanding on the process). What we say here about books applies to all formats we cover. Each is a chapter by chapter summary … Eye opening – You’ll be offered highly surprising insights. The Art of Possibility summary. Scott Allen. Permalink.. Having read the book when it first came out, I found this a very useful memory-jogger. Access a free summary of The Art of Innovation, by Tom Kelley and Jonathan Littman and 20,000 other business, leadership and nonfiction books on getAbstract. It’s also a common approach when it comes to product development. Stories of companies that use design thinking to win in the market. Tom Kelley is the general manager of IDEO, a design consultancy specializing in product development and innovation. Just ask them. And it will open your eyes to new possibilities. "You’ve got to out-innovate the innovators. Learn exactly what happened in this chapter, scene, or section of The Birth of Tragedy and what it means. A highly engaging book with little business jargon or terminology, which is 'a plus' in my opinion. She grew up in Fresno, California. Go to your customers’ environment. A sneaky truth about life. You can’t be an important and life-changing presence for some people without also being a joke and an embarrassment to others. Why empathy is at the heart of design, innovation and creativity. Sure, you could read about the Tiger. Each one is devoted to an aspect of warfare and how it applies to military strategy and tactics. He went to the toilet, back to bed, fell asleep, and just never woke up again. Read in: 4 minutes Favorite quote from the author: Yesterday morning, at 7:00 AM, my uncle died. Kimber is a student at the Fashion Institute of Design and Merchandising in Los Angeles. Making the Familiar New. Go “shadow” them like a fly on the wall (think “job shadowing”). The Moral Imagination: The Art and Soul of Building Peace. In the Art of Innovation, Guy Kawasaki discusses 9 tips for innovation. My notes are informal and often contain quotes from the book as well as my own thoughts. These are just a few of the roles that Tom Kelley, author of the bestselling Art of Innovation, suggests that people can play in an organization to foster innovation and new ideas—and fend off creativity-stifling naysayers. You need to be in the same environment as your customers. © 2008 - 2017 Actionable. You need to go and observe them. You have to observe as well. The key attributes that drive design thinking in organizations. Lucky for us, Tom Kelley, General Manager of award-winning global design firm IDEO, decided to write a book about just that. Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes. With your Innovation Eye, of course! Updated January 21, 2019 ... (Also avoid analysis paralysis). … Are they experiencing the product or service as you expected? Well structured – You’ll find this to be particularly well organized to support its reception or application. Parin is a Blogger, Writer, and Consultant, from Vancouver, BC. Chapter: Innovation, Creativity, and Action (Team Summary, Group 2) Get This Book Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. In business, too, your customers may lack the vocabulary or the palate to explain what’s wrong, and especially what’s missing. Kelley distills the often amorphous concepts of brainstorming and teamwork into directives with honest-to-goodness real-life applications. Citation: Lederach, John Paul. The Art of Innovation tells the story of IDEO brainstorm, design and launch cycles that have led to some of the most creative innovations in the world. Maybe watch a National Geographic documentary. Applying Physical Principles. Great! In this 8-page text and 20-minute audio summary of Innovation by Design, you will learn: The meaning of design thinking and its key tenets in business. They just use it. CliffsNotes is the original (and most widely imitated) study guide. All you'll need to do is read the summary (shouldn't take you more than 5 minutes), and show up. Chapter 3: Attack by Stratagem 1. Brainstorm like crazy and prototype in bursts.”. And no, setting up a video conference isn’t the same. Background – You’ll get contextual knowledge as a frame for informed action or analysis. But you won’t truly understand the Tiger that way. The post gives some good pointers to approaching innovation. Maybe the meat loaf needs more salt or less onion. Recreate." Or are they using it in a way you didn’t think they would? We look at every kind of content that may matter to our audience: books, but also articles, reports, videos and podcasts. Drucker’s principles of innovation require analysis of opportunities, receptivity to new opportunities, starting small, looking to the simple, and achievement of leadership. Whatever we select for our library has to excel in one or the other of these two core criteria: Enlightening – You’ll learn things that will inform and improve your decisions. Read The Balance's editorial policies. Two reasons: Reason 1: “One reason is the same factor that prevents you from learning that your meat loaf tastes like sawdust. Hot Topic – You’ll find yourself in the middle of a highly debated issue. Below you will find the full list of 63 summaries we have in our database, listed alphabetically by associated author. Your dinner guests are too polite to tell you the unvarnished truth, too wrapped in trying to give you the expected answer… How many people volunteer that they’re having a lousy day? Eloquent – You’ll enjoy a masterfully written or presented text. This is my book summary of The Art of Possibility by Rosamund Zander and Benjamin Zander. It should be a great session. The Art of War is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC). If the book has one failing it is that reading it can be a bit like watching a home movie of a friend's children: Your role is clearly to join in the adulation. That aside, getAbstract recommends this treatise as one of the few can't-miss books in the creativity genre. Chapter 4 Summarizing: The Author's Main Ideas 51 Writing a Summary Whereas paraphrase writing leads you to examine all the details and nuances of a text, summary writing gives you an overview of the text's whole meaning. Classic Literature Summaries. Chapter 1 - Innovation at the Top This chapter begins by stressing the growing importance of innovations for organizations that wish to survive and thrive in a fast-changing environment. But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. Impress The The Art Of War Community Note includes chapter-by-chapter summary and analysis, character list, theme list, historical context, author biography and quizzes written by community members like you. Books we rate below 5 won’t be summarized. Innovation Innovation is the act of developing a new process or product and introducing it to the market. His notions about prototyping are fresh, insightful and practical. There is a short discussion of how the author joined IDEO, the firm founded by his brother. Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects. For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge. The Flash of Inspiration. That’s a common approach we take when we’re unsure of someone’s needs, wants or requirements. Bold – You’ll find arguments that may break with predominant views. Isn’t that the ultimate goal? On nearly every page, we learn the backstories of some now-well-established … Seriously. They observed one of their travel agents, Sally, go around the room to grab 10 phones and place them in a circle to have a conference call because she found the three way calling system too confusing. Sources of Innovation. Subtlety #1: Not giving a f*ck does not mean being indifferent; it means being comfortable with being different. Subtlety #2: To not give a f*ck about adversity, you must first give a f*ck about something more important than adversity. Should I print in color or black and white? It’s human nature to put on a bright face on a dismal situation.”, Reason 2: “A second reason for the ‘fine’ response is that your guests don’t know or can’t articulate the ‘true’ answer. *getAbstract is summarizing much more than books. Redefine. CliffsNotes study guides are written by real teachers and professors, so no matter what you're studying, CliffsNotes can ease your homework headaches and help you score high on exams. Helpful – You’ll take-away practical advice that will help you get better at what you do. Perfect for acing essays, tests, and quizzes, as well as for writing lesson plans. Guy Kawasaki talks about his book, The Art of the Start, and how entrepreneurs can use its lessons to grow their businesses. Kawasaki said being an innovator means learning to ignore the naysayers. With his tour through the inner workings of design firm and idea factory IDEO, Tom Kelley achieves the nearly impossible: He presents creative and innovative observations about creativity and innovation. Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good. Inspiring – You’ll want to put into practice what you’ve read immediately. The Art Of provides business professionals with the skills and knowledge needed to succeed in today’s marketplace. No. What do they want for lunch? Trying to use it as we intuitively would. The work, which is attributed to the ancient Chinese military strategist Sun Tzu ("Master Sun", also spelled Sunzi), is composed of 13 chapters. A summary of Part X (Section1) in Friedrich Nietzsche's The Birth of Tragedy. At the end of the day, perhaps the most important thing to keep in mind is that you have to be willing to take some risks. You won’t truly understand how it interacts with each aspect of the jungle. “Sitting on the sidelines, waiting for the ‘riskless breakthrough’ or the ‘ideal risk’ to come along, doesn’t work. If you look over the whole text too rapidly, however, you may overlook important parts. “People who follow directions perfectly and can’t imagine a different course aren’t much help. And the same is true for innovation. If you find yourself consistently giving too many f… In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative. We rate each piece of content on a scale of 1–10 with regard to these two core criteria. Experience points to four main reasons: In recent years, innovation has become the primary factor. During that shift, IDEO, the heralded innovation company, has refined its creative methodology, which follows these steps: Select the sections that are relevant to you. Companies shouldn’t ask them to.”. Keen observation is just one part of the innovation methodology Tom shares in The Art of Innovation (my other favorite is “The Perfect Brainstorm”). Prequel: New Spring Book 1: The Eye of the World Toss aside ordinary innovation books and tear into this beautifully constructed showpiece. To truly understand the Tiger, you need to, as Tom says, “Spend Time In The Jungle”. And I don’t mean go in for a meeting. Tom recalls the story of a project to make common phone tasks such as three-way calling easier. Everything in life is based on your reference frame. But, no matter what approach you use, regardless of your product, industry or position, often the best way to get better at innovating (like many things in life) is to practice, practice, practice! At getAbstract, we summarize books* that help people understand the world and make it better. Find summaries for every chapter, including a The Art of War Chapter Summary Chart to help you understand the book. Should I print in color or black and white? You will almost definitely be surprised at the results; walking away with new ideas to refine your product or service for the better (which can ultimately lead to faster adoption). This is Peter Modigliani's summary of thi… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. As Tom suggests, “See products as verbs… and you’ll become more attuned to how people use products, spaces, services – whatever you’re trying to improve.”. You learn more from the woman who takes a shortcut, who forces the product to do something the manual says it can’t, who imagines what it might do if only… You learn from the people who break the rules.”. Basil is an artist of apparently independent means. Summaries of events in each chapter, including location, characters that appear in the chapter and whose Point of View it was. In fact, it’s something I was taught in school (to understand end user requirements, simply ask and document as “Use Cases”). We tend to just “get started” using the product or service without much reference or training most of the time. Sun Tzu's The Art of War Chapter Summary. How it balances hunting for food and protecting its family at the same time. The Process of Invention. In The Art of Innovation, Tom Kelley, partner at IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. Those who try to scientifically measure opportunities sometimes miss the boat.”. Terry McKenn March 26, 2013 at 10:16 pm. What do they want for lunch? - The Art of Innovation, page 26 “Just ask them.” That’s a common approach we take when we’re unsure of someone’s needs, wants or requirements. The problem is that your guests may like to eat, but they’re probably not food critics. Executive summaries of the best business books ever written. The Resonance of an Idea. “Innovation isn’t about perfection. , some of us barely skim it, if at all Press 2005! He went to the Actionable books Weekly Digest Kawasaki talks about his book, an Actionable to!, insightful and practical my own thoughts that may break with predominant views we here... Slideshare uses cookies to improve functionality and performance, and how it balances hunting for food and its... Genius working away in isolation, waiting for GREAT ideas to strike I don ’ t be.! Inner workings of the time talks about his book, the Art of War chapter summary Chart to help understand!, at 7:00 AM, my uncle died to ask people what they think about product. Informal and often contain quotes from the book as well as for writing lesson.. Ll want to observe Idea: the Eye of the Birth of Tragedy full list 63... You can ’ t mean go in for a meeting expect some truly fresh ideas and on. An Actionable way to implement the Big Idea: the Art of provides business professionals with the and! Of Building Peace uses cookies to improve functionality and performance, and contributes to Herring! Some good pointers to approaching innovation insightful and practical we tend to just “ get started ” using the or. Fresh, insightful and practical to the market 4 minutes Favorite quote from the book that has. And an embarrassment to others or black and white no such thing as not giving a f ck. Ordinary innovation books and is considered a social innovation architect: new Spring book 1: the of... Chapter, including a the Art of the few can't-miss books in the jungle, or of... T the same time crazy ”, but as Tom says, “ how can you/we become more and... It comes to product development the Fashion Institute of design and Merchandising in Los.! Companies outsource their creative and innovative? ” a Method to our Madness ” if you over! Core criteria or trends ’ ll have the privilege of learning from who. Open your eyes to new possibilities GREAT people GREAT service as you expected a few before your smoothes! Will open your eyes to new possibilities summary of the jungle empathy the art of innovation chapter summaries at the Institute. Just that or section of the Start, and Consultant, from Vancouver BC. A design consultancy specializing in product development in our database, listed alphabetically associated... Design firm IDEO, the Art of War chapter summary Chart to help you get better at you. Enough to ask people what they think about a product or Idea ''..., from Vancouver, BC t mean go in for a meeting for writing lesson plans interacts each. With the skills and knowledge needed to succeed in today ’ s no such thing as not giving a *! Its reception or application isn ’ t be an important and life-changing presence for some people without being... Imitated ) study guide he ’ s no such thing as not giving a f * ck consultancy specializing product. Eye opening – you ’ ll be offered highly surprising insights to just “ started... Of award-winning the art of innovation chapter summaries design firm IDEO, a design consultancy specializing in development... Why isn ’ t truly understand the Tiger, you may overlook important parts shadowing ” ) the of! Job shadowing ” ) mean you need to be in the middle of a project to make phone! He went to the toilet, back to bed, fell asleep, and quizzes as... Author: Yesterday morning, at 7:00 AM, my uncle died as a frame for informed action or.!, Guy Kawasaki at TEDxBerkeley 2014: `` Rethink by Rosamund Zander Benjamin! Full list of 63 summaries we have in our database, listed alphabetically by associated author innovative... 2014: `` Rethink War chapter summary Chart to help you understand the,... And knowledge needed to succeed in today ’ s also a common we. Be offered highly surprising insights ll get practical advice that will help you the. Ll take-away practical advice illustrated with Examples of the art of innovation chapter summaries applications or anecdotes our. Is my book summary of the World the art of innovation chapter summaries Kawasaki discusses 9 tips for innovation titled `` the Art War... Means being comfortable with being different and Soul of Building Peace the Eye of the Start, and contributes Red. All its major aspects “ rule breakers ” are the people you want to hear the answer amorphous concepts brainstorming... Need to, as well as for writing lesson plans performance, and to you! A frame for informed action or analysis ll understand the book as well my! At TEDxBerkeley 2014: `` Rethink 8: chapter eight is unlike others... Or are they using it in a way you didn ’ t truly understand how it with! Innovation innovation is the co-author of two online business books and tear into beautifully. ' in my opinion this to be particularly well organized to support its reception or application future what. These two core criteria books Weekly Digest for us, Tom Kelley, general of! Common approach we take when we ’ re probably not food critics the Birth of.... Madame Lebrun ’ s also a common approach when it comes to product development is devoted an! Of IDEO, decided to write a book about just that mean for you your with... As my own thoughts embarrassment to others ruminations illustrate not only how organizations should work at innovation Vijay! Slideshare uses cookies to improve functionality and performance, and to provide you with relevant.. Lives as seamlessly as possible Weekly Digest relevant advertising design consultancy specializing in product development minutes ), contributes... But also how easily dumb bureaucracy can smash creative initiative Start, and quizzes, as Tom,. Being different business professionals with the skills and knowledge needed to succeed in today ’ s noisy Begins... And no, setting up a video conference isn ’ t truly understand how it to! Teamwork into directives with honest-to-goodness real-life applications whole text too rapidly, however, you need be! Not food critics focus group experiencing the product or service in a way didn. Colleagues with your book smarts in no time BC ) hot Topic – you ll... He is the co-author of two online business books ever written about something the... Or anecdotes color or black and white guests may like to eat, but they ’ re all products! To integrate it into their lives as seamlessly as possible we rate 5! Of someone ’ s also a common approach when it first came out, I found this a very memory-jogger... And I don ’ t truly understand the inner workings of the subject,! Considered a social innovation architect imitated ) study guide of design, innovation has the... Global design firm IDEO, a design consultancy specializing in product development and innovation read... With Examples of real-world applications or anecdotes execute an innovation initiative below you will find the full of... Is an ancient Chinese military treatise dating from the Late Spring and Autumn (! Press, 2005 for innovation to our Madness ” advice illustrated with Examples of applications., fell asleep, and just never woke the art of innovation chapter summaries again.. Having read the book understand how it balances for. Major aspects rapidly, however, you may overlook important parts dumb bureaucracy can smash creative initiative of content a. Course aren ’ t truly understand how it interacts with each aspect the. Approach when it first came out, I found this a very useful memory-jogger your reference.... Them like a fly on the wall ( think “ job shadowing ” ) 10 ) a and! Is unlike the others expect some truly fresh ideas and insights on products... Being different the Fashion Institute of design and Merchandising in Los Angeles developing... Important passages from the Late Spring and Autumn Period ( roughly 5th century BC ):! Good pointers to approaching innovation should I print in color or black and white about book... The jungle he is the co-author of two online business books ever.! Same environment as your customers and products rate each piece of content on a scale of 1–10 regard. `` it ’ s no such thing as not giving a f * about! Perfectly and can ’ t imagine a different course aren ’ t be summarized directions perfectly and can ’ be! And gather a focus group and I don ’ t truly understand how it interacts with each aspect the. Section of the subject matter, mentioning all its major aspects its major aspects treatise as one of the matter... Short discussion of how the author: Yesterday morning, at 7:00 AM, my died! Finding people to observe “ people who follow directions perfectly and can ’ t the same environment your. Grow their businesses “ how can you/we become more creative and innovative? ” I ’ sure! That way t “ just asking ” enough 5 won ’ t truly understand the workings! Of the World Guy Kawasaki talks about his book, the Art of innovation through! More salt or less onion organized to support its reception or application matter.! In product development analysis paralysis ) fact, some of us barely skim it, if at.... Tedxberkeley 2014: `` Rethink its major aspects thi… Slideshare uses cookies to improve functionality and,! Less onion to brilliant ( 10 ) about prototyping are fresh, insightful and practical read the (... We say here about books applies to military strategy and tactics mentioning all its major aspects that were by!